Shops & markets / Livernois / Avenue of Fashion
simplyCasual clothingstore
Rufus Bartell's men's and women's fashion shop on the Avenue of Fashion since 1993, now in a bigger flagship at 19123 Livernois.
01 / The story of this place
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simplyCasual has been dressing Detroit's west side since 1993, with designer and private-label pieces for people who go straight from the office to a night out. Owner Rufus Bartell was already being credited by Model D back in 2007 for helping bring upscale fashion back to Livernois. After more than 20 years at 19400 Livernois, the store moved in 2025 into a larger flagship at 19123 Livernois with two entrances. Expect jeans, blazers, outerwear, shoes, eyewear and bags for both men and women.
- On the Avenue of Fashion since 1993
- New two-entrance flagship opened in 2025
- Men's and women's clothing, shoes, eyewear and bags
- Designer and private-label lines
- Online shop for browsing ahead
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Sources & fact check · Checked: 2026-10-01
An independently written bilingual guide. This collection is not an attendance-based ranking.
03 / Events
Events at this place
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Official website & visitor information ↗