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← Famous Detroiters

Film & TV / Press & broadcasting

Rita Bell

1925–2003 · television host, singer

Detroit-born host of WXYZ-TV's weekday-morning Prize Movie (1960–1977), billed as the first woman television broadcaster in Michigan.

Born

Detroit, Michigan
Died

California
aged 78
Birth name
Rita Louise Connolly
Also known as
Rita Bell-Hansen
Detroit years
1925–1970s
Field
Film & TV, Press & broadcasting

01 / The Detroit story

The Detroit story

Rita Bell was a Detroit girl who graduated from Marygrove College, worked in public relations for the United Way and sang with big bands before WXYZ-TV's general manager discovered her in 1957. She is often called the first woman television broadcaster in Michigan. From 1960 she hosted Prize Movie, a weekday-morning film show on Channel 7 that aired more than 6,000 movies over its long run. Between reels she took phone calls from viewers trying to name a mystery tune for a cash jackpot, and for a generation of Detroit homemakers, shift workers and children home sick from school she was the voice of the morning. She made a cameo in the western series The Big Valley in 1968 and served as a national spokeswoman for American Women in Radio and Television. She died in California in 2003.

Highlights

  1. Hosted Prize Movie on WXYZ-TV weekday mornings, 1960–1977
  2. The show aired more than 6,000 films
  3. Viewers phoned in to name the 'mystery tune' for a cash prize
  4. Graduate of Detroit's Marygrove College

02 / Their Detroit places

Their Detroit places 2

Where they lived, worked, performed and liked to hang out. Closed and demolished places stay here too, because they are part of the city's history.

  1. Worked here · 1960–1977

    WXYZ-TV Broadcast House

    Channel 7's Southfield studios, home of Prize Movie.

    20777 W 10 Mile Rd, Southfield, MI 48037Map ↗Source ↗

  2. Studied here · 1940s

    Dignity Detroit

    Closed · 1927–2019

    The Catholic women's college she graduated from; the college closed in 2019 and its campus is now the Marygrove Conservancy.

    8425 W McNichols Rd, Detroit, MI 48221Map ↗Place page →Source ↗